I would add to the technical parameters..
Backend response times
- within your control (a local database which can be optimized)
- out of your control (a database on a mainframe)
The backend response time comes out of your bandwidth/page size budget.
------------------------------------------------------------------------
Jim Wildman, CISSP jim@rossberry.com
http://www.rossberry.com
On Mon, 28 Oct 2002, Robin 'Roblimo' Miller wrote:
> >
> >
> >
> >
> >I must admit I'm not sure which direction to go on this one. I like a
> >little glitz, but I also hate the sites that are just overloaded with
> >snap crackle and pop!
> >
> >Where does one draw the line?
> >
> - Start with the engineering, i.e.technical, paramaters:
>
> - Maximum bandwidth/download per page is the heart of it all.
>
> - Amount/style of information you need to display on your most
> heavily-loaded page (and you may want to rethink this if you go over
> your max bandwith:page allotment).
>
> - Information/navigation *structure* depends on your back end software
> AND usability, both. You *must* have a clear vision in this area before
> making your site if it's going to be any good. Flow charts help.
>
> - Now comes color; if you're working with a company or group that has an
> established brand or logo and general style, its Web site must follow
> that style. Color selection is a big "look and feel" determinant, too.
> Do you want a "happy" site? A "serious" one? Are you going for a tone of
> "authority" or trying to show that your company/organization prizes
> "caring" above all else? Colors and how you use them make a big difference!
>
> - Do you want to show that you have a LOT of merchandise/information
> available? If so, you may want to intentionally "clutter" your layout
> and make it look "busy" in ways that will make artists cry. Think of
> paper car dealer, furniture store, and supermarket ads, which are jammed
> with merchandise listings so that they scream, "Look! We have a huge
> selection!" without explicitly saying so. If you go this route, make
> sure your graphics are tiny files so you don't blow your page load time
> spec, though.
>
> - Get right to your message. Not one single high-popularity,
> high-profit site *in the whole world* has a splash/intro page. The
> (paper) Tamp Trib starts giving you stories right on the first page. A
> Web site should do the same.
>
> - Now see how little javascript or other "beyond HTML" stuff you can get
> away with. You may not need any at all.
>
> - (More rules as I think them up, but this will probably become an
> article at http://buildprofitsonline.com)
>
> - Robin
>
>
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