Re: [SLUG] how can you improve this?

From: michael hast (evylrobot19@cox.net)
Date: Mon Sep 18 2006 - 21:12:10 EDT


Paul M Foster wrote:
> Robert Snyder wrote:
>>
>>
>> On 9/18/06, *Robin 'Roblimo' Miller* <robin@roblimo.com
>> <mailto:robin@roblimo.com>> wrote:
>>
>>
>> >
>> > I agree, getting it to where an equivalent number of people
>> like it
>> > and Coke would be great. However, I don't think "making it taste
>> just
>> > like Coke" should be the method of accomplishing that.
>>
>> Best way to make OpenCola popular is to include "A taste of
>> Columbia's
>> Finest(TM) in every bottle."
>>
>> The active ingredient could be obtained through informal "open"
>> channels
>> instead of dealing with all that FDA beureacracy nonsense, and
>> the end
>> product could be sold by independent street corner entrepreneurs
>> instead
>> of through proprietary retailers.
>>
>> I suspect there would be strong market demand for OpenCola in no
>> time at
>> all, even with a $0 ad budget!
>>
>>
>>
>> I would more than be happy to travel down to Columbia to get spent
>> coca leaves like the what is used in Coca-cola. I am sure that there
>> are a few good people down there that would help me get them into the
>> country. As they are a perfectly legal product as they are already
>> giving up the extract that becomes columbia's finest.
>>
>
> First, Columbia is one of several cities in the U.S. Colombia is a
> country in South America. Second, I believe there is no longer any
> trace of coca leaf ingredients in Coca Cola. I believe the caffeine in
> Coca Cola is derived from other sources now. Could be wrong, but I
> just saw a program detailing the history of Coca Cola, and changes
> made over the years in the formula, particularly with regard to coca
> leaves.
>
> Paul
>
I'm pretty sure that there is no caffeine in the coca leaf, but there is
coca in Coca Cola according to this,

"According to popular belief, the coca leaf extract cocaine
<http://en.wikipedia.org/wiki/Cocaine> was once added to Coca-Cola, per
se. Because cocaine is naturally present in untreated coca leaves, small
amounts of cocaine were also present in the beverage. Today's Coca-Cola
uses "spent" coca leaves, those that have been through a cocaine
extraction process, to flavor the beverage. Since this process cannot
extract the cocaine alkaloids <http://en.wikipedia.org/wiki/Alkaloids>
at a molecular level, the drink still contains trace amounts of the
stimulant^[25] <http://en.wikipedia.org/wiki/Coca_Cola#_note-20> . The
United States DEA
<http://en.wikipedia.org/wiki/Drug_Enforcement_Administration> oversees
the importation of coca for Coca-Cola, and later sale of the extracted
cocaine to the drug industry
<http://en.wikipedia.org/wiki/Pharmaceutical_company>.^[26]
<http://en.wikipedia.org/wiki/Coca_Cola#_note-21>"" --
http://en.wikipedia.org/wiki/Coca_Cola

I don't think that Roblimo was speaking of spent ones when he was
prophesying the success of the beverage. I hope that I'm not the only
one who caught the implied meaning there. On a funny side note, I'm
pretty sure that Coca Cola does not use spent coca leaves in countries
where the plant is not controlled. I'm pretty sure that the Coke I
drank in Peru had a little something special about it. There was not
enough substance there to give an appreciable effect in any case, but
the flavor was out-of-this-world! It just kind of makes me wonder if
they would even bother in a place where coca is the country's completely
legal major cash crop.

Food for thought. (or would that be beverage for thought...)

--Michael

-- 
"You can tell the ideals of a nation by its advertisements." ~ Norman Douglas

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